Zylis Performance Calculator
More Students. More Freedom. A School You're Proud of.
Goal: 3:1 LTV:CAC ratio.
LTV = Lifetime Value
CAC = Customer Acquisition Cost
In other words, if you spend $1,000 on getting new students, you will make $3,000 in lifetime revenue.
1
Monthly membership revenue
Average amount collected per new membership each month.
$
2
Average retention
Average number of months a new member stays.
months
Calculated member LTV: $1,592
3
Cost per lead
Expected average CPL from the ad campaign.
$
4
Lead → Booked
Percent of leads that schedule an appointment.
%
5
Booked → Show
Percent of booked appointments that actually attend.
%
6
Show → New Member
Percent of attended appointments the gym closes into memberships.
%
Monthly projection
What this month's ad budget is expected to produce
Leads150.0
Bookings75.0
Shows45.0
New members22.5
Expected lifetime revenue createdFrom 22.5 expected new members at $1,592 average LTV.
$35,820
Monthly ad spendPaid directly by the gym
−$3,000
Performance45.0 shows × $70/show
−$3,150
Lifetime revenue after acquisitionFrom one month of acquisition
$29,670
Annualized lifetime revenue after acquisition
$356,040
Performance
$/ show
Projected CAC$273
Projected LTV:CAC5.82:1
At $70/show, projected CAC is $273 and LTV:CAC is 5.82:1.
This means if you spend $1,000 on getting new students, you will make about $5,820 in lifetime revenue at these projected rates.
Lifetime revenue is projected from the average membership value and retention entered above.