Zylis Marketing

FREE SCHOOL GROWTH GUIDE12-week example

How to add $26,000 to your school in less than 12 weeks

Build a school that makes you proud, pays you well, and leaves you time to enjoy what you've built.

You've put years into becoming a better instructor. Your school should have the students, reputation, and income to show for it. You should be able to teach a packed class without checking your phone between rounds, and go home without another evening of chasing leads.

Our example starts with five new students paying for a year up front. Do that every four weeks and you've collected $26,865 in 12 weeks.

Bonus: free ad templates and examples

Use these templates for your school. Finished ads below are historical Wolverine examples.

Free ad templates

Free ad templates for your school.

Add your photos, school name and offer in the spots marked "INSERT."

Stop screen time, find friends template with a wide 25 percent off first-year offer.
Screen time + friends. Wide offer.
Stop screen time, find friends template with a corner 25 percent off first-year offer.
More room for a class photo.
Kids martial arts benefits template with insert logo and insert ages slash discount placeholders.
Logo, photo, ages and offer.
Kids' ad example and full copy

Free kids' ad example.

A finished Wolverine kids' ad, with the full ad copy.

Finished Wolverine kids martial arts ad showing a girl in a pink gi making a heart with her hands, free trial class, ages 3 plus, less screen time, friends and confidence.

Original Wolverine example. The school name, ages, testimonial and free-trial offer belong to Wolverine.

What this ad focuses on

A parent wants their child to put down the tablet, make friends and feel proud of themselves. The ad gives them a reason to try a class.

Your ads will use your school's photos and show parents what their child can gain from training.

Full original ad text

🚨 ROWLETT PARENTS 🚨

Too much screen time for your kids?

What if your child found something active, social, and fun they actually wanted to do?

At Wolverine Martial Arts, kids get moving, make friends, learn new skills, and build confidence in a safe, structured setting!

Your child will: 📵 Spend less time on screens 💪 Stay active and burn off energy 🥋 Learn fun self-defense skills 🤝 Make new friends, even if theyʼre shy 🌟 Build discipline, focus, and confidence

Local dad Pete brought his daughter to Wolverine to help her move more and spend less time on her phone. He says she has already learned a lot, made real progress, and keeps surprising him with what she can do.

Give your child an after-school activity theyĘĽll be excited to come back to!

Less screen time. More moving. More confidence.

P.S. Limited spots available so every child gets the attention they deserve!

👇 Tap “Book Now” to save your childʼs spot for a FREE trial class! 👇

Headline: Reserve your kids FREE trial before spots fill!

Button: Book now

Adults' ad examples and full copy

Free adults' ad examples.

Two finished Wolverine designs, plus the full copy from an adult campaign.

Wolverine adult BJJ design showing a class with a coach and three students at a promotion.
Wolverine adult BJJ design showing a coach teaching class and a woman laughing with her teammate.

Two Wolverine designs. Below is the full text from our Wolverine adult campaign.

Full original ad text

🚨 ROWLETT ADULTS 🚨

What if getting fit was something you actually looked forward to?

Forget wandering around a gym alone wondering what to do.

At Wolverine Martial Arts, every class gives you a plan, experienced coaching, and teammates who help you improve.

You may come to get fit, but you may stay because people know your name, notice your progress, and care whether you show up.

At Wolverine, you will: 🔥 Burn calories and build strength 🥋 Learn practical self-defense skills 🧠 Clear your head and blow off stress 🤝 Train with people who encourage you 🌟 Leave class feeling proud of yourself

No experience needed and you don’t have to get in shape before you start.

Spots are limited and filled on a first-come, first-served basis!

👇Tap “Book Now” to claim your FREE trial class!👇

📍 Wolverine Martial Arts | Rowlett, TX

Headline: Claim your FREE beginner class today!

Button: Book now

Wolverine's original offer is shown here. Your ads will use your school's name, photos and trial offer.

More students who show up, pay, and stay.

We work with you to adjust your offer so you can collect more cash up front on a 12-month program.

In this example, your 12-month student program is $2,388, or $199 a month. With 25% off for paying in full, each new student pays $1,791 up front.

Changing your offer is optional, but we strongly recommend it. The goal is to recover your costs sooner. Your current offer may take longer.

Then we handle the ads, calls, texts, emails, bookings and follow-up. Our goal is to bring in people who can afford your program and help them get to class.

Sample sales script

This is only a sample. We provide the full sales script, pricing options and how to present them once you sign up.

Example: talking to a parent after a trial class.

How did [child’s name] enjoy the class?

[Listen and respond.]

You mentioned wanting to help [child’s name] with [parent’s goal]. That’s what we’d be working on together.

See [black belt’s name] over there? They’ve been training for [actual number] years to reach that level. You can’t buy that skill or that black belt. You have to earn it.

But you don’t need to think that far ahead right now. We start with a 12-month program.

This is an investment in [child’s name]’s education and future. We follow a curriculum that teaches martial arts and self-defense step by step, so they have clear skills to work on and build on throughout the year.

And if your family goes away for the summer, or [child’s name] takes a break to play another sport, you don’t lose that training time. For example, if you take two months off, we add those two months back to your program.

Based on what you’ve seen today, would you like to get [child’s name] started with us?

[Pause and listen. If they have questions, talk through them before continuing.]

[If yes:]

Great. Let me walk you through the price for the 12-month program.

Our normal price for the full 12-month program is $2,388.

If you pay in full, you save 25%. So instead of $2,388, your total is only $1,791, and you save $597.

[Stop and let them respond.]

[Work through these five payment options as needed: pay in full (25% off), half down (20% off), $399 down (15% off), $299 down (5% off), then $199 down (no discount). Pause after each option and let them respond.]

Your four-week goals

Aim for 10 people to try a class and five to join and pay in full.

10people try a class
5new students pay in full
+$8,955in the first four weeks

Week 1

2 try a class

1 new student

+$1,791

Week 2

2 try a class

1 new student

+$1,791

Week 3

3 try a class

1 new student

+$1,791

Week 4

3 try a class

2 new students

+$3,582

Cash collected over 12 weeks

First four weeks

+$8,955

5 new students

By week eight

+$17,910

10 new students total

By week twelve

+$26,865

15 new students total

Five new students every four weeks, each paying $1,791 upfront. Each student counts once.