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Free 2026 follow-up guide for martial arts school owners

TheUltimate ContactStrategy

Learn how to double your revenue with this exact follow-up system.1

The Impact of Lead Response Time

The simple act of placing a phone call to a new prospect within a minute of lead generation can increase your likelihood of conversion by nearly 400%.

Each minute you wait to make the first call can greatly reduce your chances of ever converting the prospect.

Figure 1. Improvement in lead conversion rate by response time: 1 minute 391%, 2 minutes 160%, 3 minutes 98%, 30 minutes 62%, 1 hour 36%, 5 hours 24%, 24 hours 17%.

6 calls is the sweet spot to get the most bang for your buck.

Leads that require seven or more calls to achieve initial contact are 45% less likely to convert than those that are initially contacted in six or fewer calls.

Figure 2. Cumulative share of converted leads first contacted by calls 1 through 9: 48%, 70%, 81%, 86%, 90%, 93%, 94%, 96%, 97%. The sixth call is highlighted.

The Ultimate Contact Strategy: Week 1 Follow-Up

Zylis Ultimate Contact Strategy: Week 1 Follow-Up. Days 1, 2, 3, 6 and 7. The first call is at 0-5 minutes. Day 6 includes the sixth call and third email.

Week 1 Follow-Up

  1. Day 1

    0 min
    0–5 min
    60 min
    90 min
  2. Day 2

  3. Day 3

  4. Day 6

  5. Day 7

The Ultimate Contact Strategy: Weeks 2-4 Follow-Up

Zylis Ultimate Contact Strategy: Weeks 2-4 Follow-Up. Day 12 fourth email, day 13 sixth text, day 20 fifth email, day 21 seventh text, day 28 sixth email, day 29 eighth text.

Weeks 2-4 Follow-Up

  1. Day 12

  2. Day 13

  3. Day 20

  4. Day 21

  5. Day 28

  6. Day 29

Velocify's conclusion about its studied response strategy

That means that you could more than double your revenues by keeping everything the same and simply implementing this response strategy.

Revenue example $10,000 to approximately $22,800

Illustration: same lead volume and revenue per customer. Estimate for the study's timing strategy.